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Creative Advertising & Digital Marketing

Creative Advertising & Digital Marketing

Duration

One year full-time course

Award

QQI Level 5 Award 5M1995

Entry Requirements

Leaving Certificate standard, including Leaving Certificate Applied. All applicants will be interviewed. It is also recommended, but not entirely necessary to have studied art at Leaving Cert Level. Students should demonstrate, at interview, an ability in visual arts and creative writing via a basic portfolio of work


Work Placement

Work experience will be organised by students throughout the course year where they will have the opportunity to work in the field of art and design.


Course Aims

The aim of this course is to help students to produce a highly creative and informed portfolio of both visual and written work in the form of advertising campaigns. Students will be introduced to the principles of advertising, marketing, consumer behaviour, marketing communications, advertising research, advertising media and creative and production techniques. The course is aimed at providing a stepping stone for students who wish to progress to third level education in the area of creative advertising and digital media or who wish to directly pursue a career in this area.


Course Content Overview (or Year One)

·         Advertising

·         Media Analysis

·         Communications / Teamworking

·         Work Experience

·         Digital Marketing

·         Graphic Design Skills

·         Web Authoring

·         Image Processing/Drawing Skills

·         Digital Photography

·         Script Writing for Advertising

·         Principles and Practice of Selling/Behavioural

          Studies

 


Future Prospects

On completion of the course graduates can choose either a creative or business route for further study and employment in this area. This course also offers degree graduates a top-up qualification with relevant skills for employment in the areqa of Creative Advertising and Digital Marketing.

 

Further Education links:

Tallaght IT BA Advertising & Marketing Communications (Level 7&8),

DIT BA Marketing (Level 7&8),

DIT BA Visual Communications,

DIT MA Advertising

NCI BA (Hons) Marketing Practice


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